Ava's Blog

 Starbucks Hype Especially Around Pumpkin Spice Season The brand I chose is Starbucks. People are going crazy over the fact that pumpkin-flavored items are back. Pumpkin-flavored items at Starbucks come and go due to the season and weather, they are only around for a very short time (2 ish months). I was interested in this topic because who doesn’t love Starbucks and the idea of a yummy pumpkin drink in the Fall. Starbucks' brand proposition is to do business responsibility and to make the community a better place. They really try to enforce the idea of making the best coffee along with making everyone's day better and the community a better place. Starbucks is a well known and liked company which receives many good reviews especially when it’s pumpkin spice season. A positive comment from whoistravon stated, “BEST DRINK EVER”. Another positive comment from coldbrewaffirmations wrote, “This looks so gooood”. One user commented, “Not to be dramatic, but this is the best thing I’...

               Marketing In the News: Introducing the WOW- iPhone15 https://www.youtube.com/watch?v=XHTrLYShBRQ                My interest in the new Iphone 15 video ad struck because it amazes me how Apple continues to keep creating basically the same thing a bunch of times just with a bunch of changes and tweaks throughout the different models.  In this video Apple really showcases all the new features in the new phone and shows them in action. It went through life as a human and showed how the new Iphone 15 is there for you and is always ready to help and support you throughout your activities which can vary from all sorts of things. Apple's whole idea of creating these phones and showing their value proposition is through the high quality, user friendly and services which support the lives of the customers.  The way in which Apple is marketing relevance is genius to me and it makes me...